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Americano and Sbagliato Cocktails coming soon!

We want you to enjoy a classic Italian Aperitivo without it costing the earth.  Italy is the most bio-diverse country in the world and we want to do our bit to protect its heritage for generations to come.

That’s why we are doing the following:

  • Primo Aperitivo is produced with 100% renewable energy - find out more from our distillery partner Casoni here
  • All of our materials are sourced from Italy, avoiding long transportation journeys and reducing the carbon footprint
  • Our  in-house production of the ingredients reduces glass and material wastage and the need for extra logistics/transportation.
  • Our glass bottles are fully recyclable and have been made with at least 30% recycled glass, reducing CO2 by 60%, water pollution by 50% and air pollution by 20% as well as reducing the amount of virgin raw materials needed by 20%. 
  • The outer packaging is made from 100% recycled materials and we are avoiding the use of single-use plastic in our supply chain.
  • Our gift boxes are made from 100% recycled materials and are fully recyclable
  • Our preferred Primo Aperitivo glass is made from Eco-Crystal and is produced with 100% renewable energy in a certified carbon-negative region
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    Italian landscape alfons taekema

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