We want you to enjoy a classic Italian Aperitivo without it costing the earth. Italy is the most bio-diverse country in the world and we want to do our bit to protect its heritage for generations to come.
That’s why we are doing the following:
Primo Aperitivo is produced with 100% renewable energy - find out more from our distillery partner Casoni here
All of our materials are sourced from Italy, avoiding long transportation journeys and reducing the carbon footprint
The outer packaging is made from 100% recycled materials and we are avoiding the use of single-use plastic
Our glass bottles are fully recyclable
Our gift boxes are made from 100% recycled materials and are fully recyclable
Our preferred Primo Aperitivo glass is made from Eco-Crystal and is produced with 100% renewable energy in a certified carbon-negative region