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Americano and Sbagliato Cocktails coming soon!

We want you to enjoy a classic Italian Aperitivo without it costing the earth.  Italy is the most bio-diverse country in the world and we want to do our bit to protect its heritage for generations to come.

That’s why we are doing the following:

  • Primo Aperitivo is produced with 100% renewable energy - find out more from our distillery partner Casoni here
  • All of our materials are sourced from Italy, avoiding long transportation journeys and reducing the carbon footprint
  • The outer packaging is made from 100% recycled materials and we are avoiding the use of single-use plastic
  • Our glass bottles are fully recyclable
  • Our gift boxes are made from 100% recycled materials and are fully recyclable
  • Our preferred Primo Aperitivo glass is made from Eco-Crystal and is produced with 100% renewable energy in a certified carbon-negative region

    Italian landscape alfons taekema

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