We want you to enjoy a classic Italian Aperitivo without it costing the earth. Italy is the most bio-diverse country in the world and we want to do our bit to protect its heritage for generations to come.
That’s why we are doing the following:
Primo Aperitivo is produced with 100% renewable energy - find out more from our distillery partner Casoni here
All of our materials are sourced from Italy, avoiding long transportation journeys and reducing the carbon footprint
Our in-house production of the ingredients reduces glass and material wastage and the need for extra logistics/transportation.
Our glass bottles are fully recyclable and have been made with at least 30% recycled glass, reducing CO2 by 60%, water pollution by 50% and air pollution by 20% as well as reducing the amount of virgin raw materials needed by 20%.
The outer packaging is made from 100% recycled materials and we are avoiding the use of single-use plastic in our supply chain.
Our gift boxes are made from 100% recycled materials and are fully recyclable
Our preferred Primo Aperitivo glass is made from Eco-Crystal and is produced with 100% renewable energy in a certified carbon-negative region