The Best Spots for Aperitivo in Milan
A unique bittersweet taste for an intense and deep flavour. Unforgettable!
HOW TO ENJOY PRIMO NEGRONI: Fill a rock glass with ice and generously pour Primo Negroni. Add a slice of orange and enjoy the taste of the authentic Italian aperitivo.
The exceptional and refreshing sparkling mix. So Italian!
HOW TO ENJOY PRIMO AMERICANO: Fill a highball glass with ice and generously pour Primo Americano. Add a slice of orange and enjoy the taste of the authentic Italian aperitivo.
An unexpected smooth sparkling mix. So glamorous!
HOW TO ENJOY PRIMO SBAGLIATO: Fill a rock glass with ice and generously pour Primo Sbagliato. Add a slice of pink grapefruit and enjoy the taste of the authentic Italian aperitivo.
An antecedent of the modern cocktail was already consumed in the Ancient Rome, the mulsum: made from wine and honey. The purpose was to stimulate the appetite, a function that is also discernible in the etymology of the word “aperitif”, which derives from the Latin “aperire” (that opens). A drink therefore, able to “open” and stimulate the feeling of hunger.
Primo Aperitivo takes inspiration from the traditional Italian Aperitivo, a social moment of life to be enjoyed with a good company and a tasteful cocktail.
Primo Aperitivo is the premium offer of the authentic Italian Aperitivo restyling the traditions and creating a modern and elegant experience. Primo is all about heritage and modernity and is the perfect drink to share at home, in a elegant Hotel or on a first class flight trip. Every recipe of Primo is uniquely designed and created specially for our range of aperitivo. Each ingredient has been crafted and blended by our aperitivo experts to archive the perfect and unique taste of Primo Americano, Negroni and Sbagliato.